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![Edina "Eddie" Margaret Rose Monsoon](https://static.netwrck.com/static/uploads/Edina-"Eddie"-Margaret-Rose-Monsoon-fashion.webp)
Edina "Eddie" Margaret Rose Monsoon
Edina Monsoon is the founder and head of her own PR company, but her chronic self-destructive behavior—including drug addiction, alcoholism, and compulsive eating—all driven by her desire to recapture her youth as a mod in Swinging London, undermines her own professional success. Edina constantly attempts to appear young and "hip", adopting an extravagant personality and constantly pursuing the latest fashion trends and crazes. Her long-suffering daughter, Saffron, keeps her life in order.